Internet Marketing Round-Up – August 1, 2011
Well another week has passed and the month of August looks like it’s going to be a good one. Foursquare finally announced it’s allowing businesses to create and manage their own profiles on the popular social newtorking site. Google places continues to get shaken up and now allows users to submit photos to their favorite businesses page. As Hitwise claims Google+’s traffic is down Google releases a new sharable link that Google+ users can use to invite up to 150 of their friends. Not to ruin the excitement let’s get into this week’s Internet Marketing Round-up.
Search Engine Optimization
High Risk SEO: 33 Ways to Get Penalized By Google – While there are a lot of ethical ways of increasing rankings and driving traffic there are a lot of ways we can also be penalized by Google. For instance, duplicate content and paid links. These are just a couple of the ways you can get penalized by the all mighty Google.
5 Metrics to Quickly Assess Site Quality When Link Building – We all know that the quality of a link can sometimes be hard to determined. This post hopefully makes it easier to assess the value of a link based on the quality the site.
Include Some Q & A to Increase Organic Traffic – You have more experience about your business, your industry than anyone else so use your knowledge and expertise to help others by setting up a Q&A page on your site.
Submit URLs to Google wit Fetch as Googlebot – Webmaster Tool’s Fetch as Googlebot feature now allows you to submit new as well as updated URLs to Google for indexing.
Local Search Marketing
Diversity is The Key to SEO Success of Local Businesses – Since Google has removed citations from businesses Google Place’s pages local businesses have tried to figure out what they can do to move their listings. Myles Anderson thinks that a mixture of content, links, and reviews will help small businesses prevail in the wake of these changes.
3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business – Check your contact page. Does it have your address? Do you have your phone number listed? If not this is a serious problem and is one of the ways you could be missing out on new customers.
Google Places Adds Best Ever Badge Upload Photos – Using Google’s Hotpot app users can claim a business the “Best Ever” and it will show in Google Places. Also for the first time users can upload photos to their favorite businesses Places page.
Invite Your Friends to Google+ With New, Tweetable Link – Google Engineer Balaji Srinivasan announced this week that Google now allows Google+ users to to invite up to 150 friends to Google+ via a sharable link.
11 Ways to Measure the Value of Social Media – Econsultancy’s US Vice President of Research, Stefan Tornquist, covers 11 ways you can start measuring social media. He talks about refining your data so that it becomes actionable, establishing benchmarks, measuring the value of interaction and traffic that turns in to leads and then into sales.
Pages Are Now Self Serve! A New Home for Brands and Organization on Foursquare. - Foursquare announced that brands and organizations can now create their own Foursquare Page where they can add followers, share tips, and collect check ins.
Google+ Usage & Traffic Slows as Buzz Dies Down – Hitewise reports that Google+ visits dropped by 3% and the average time spent on the social networking site declined by 10%.
General Internet Marketing
29 Tips to Make Your Video Marketing Easy – Social Media Examiner covers 29 tips on how to make your video marketing on the web successful. The 29 tips include how to get started, how to create videos people like and how to search engine optimize your videos.
A Step by Step Guide to Effective Online Article Marketing Part II – There is more to online article marketing then just submitting your articles to directories. It’s important that you know what the goal of your campaign is and where to find valuable links to achieve those goals.