Hiring a SEO Consultant vs. an Agency

Having previously worked for an Agency and currently as a SEO Consultant I’ve had time to reflect on the differences of working with a Consultant and an Agency. There are some major differences working with both and I’ll do my best to dispel the differences based on my experience.

Pros of Working with a SEO Consultant

  • Previous agency and/or in house experience
  • Responsiveness – the consultant will be the one to answer the phone, not the secretary
  • Responsibility – it’s up to the consultant to take responsibility for their results
  • Agility – the ability to make changes on the fly
  • Relationship – less clients means closer relationships
  • Lower Cost – no high agency fees

Cons of Working with a SEO Consultant

  • Isolation – it’s up the consultant to make sure he’s up to date with the latest in SEO
  • One Man Shop – limited in what he or she can do well and how many clients they can take on
  • Outsourcing – likely to  outsource some work and will be responsible for managing his contractors

Pros of Working with a SEO Agency

  • Diverse Experiences – most agencies have employees who specialize in different aspects of SEO
  • Systematically Driven – allows for a smooth process
  • Multiple Support Levels – need billing or your account manager?
  • Multiple Services – most agencies offer multiple ways of promoting your site

Cons of Working with a SEO Agency

  • High Cost – each employee is responsible for meeting a certain quota
  • Less Flexibility – rigid processes allow agencies to run lean but sacrifice individual client’s needs
  • Junior Associates – senior staff sold you but the junior associates are doing all of the work
  • Short Sightedness – a focus on reporting means less on results
  • Small Clients go to the wayside

While both have their pros an cons I think its important to factor in what SEO services you need, what your time frame is, and and your budget.

About the author

Written by

Austin SEO consultant Joel Casarez writes about search engine optimization, social media, local search and just about anything regarding internet marketing. He's available for hire if you're interested in consulting or on-going SEO services. Feel free to reach out to him here.

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austin seo consultant joel casarez

My name's Joel Casarez. I'm a SEO consultant and owner of The Kaanen Group. The Austin SEO Freelancer Blog is a place where I write about the latest trends in search engine optimization (SEO), social media, paid search, and conversion optimization.

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